Marketing Your Nonfiction Book: Build the Platform, Send the Query, Sign the Deal

Your memoir, hybrid memoir, or nonfiction book is in the works. Maybe you’re halfway through and are wondering how to build your platform or make your book stand apart from other memoirs on the shelf. Or maybe you’ve finished it and are excited to get it out into the world. This class will take you through the marketing process step by step.

From platform to querying to finding the right representative, literary agent and author Marisa Zeppieri and her client Allison Landa know the process. “Knowing yourself and the work you’ve created before presenting it to the industry helps you come from an authentic place,” they say. “We’ll show you how to move forward in the right direction.”

During our time together, we’ll address readying your book for the market, building a platform, crafting and submitting queries to agents, and doing your homework before signing on the dotted line. In-class discussions and writing exercises will help demystify the marketing process while optional homework will give you the opportunity to put what you’ve learned into practice. You’ll walk away with a polished query letter reviewed by both Marisa and Allison and a newfound enthusiasm for getting your work out into the world.

About The Writing Salon's Remote Classes

Due to concerns about the spread of COVID-19, The Writing Salon is running all classes in a remote learning format. You will be able to participate in live class meetings via Zoom videoconference. To attend classes, you'll need a phone, tablet or computer and access to the internet. You can participate in the class from wherever you'd like, whether on your living room couch or in your office. Before your class meets, you'll receive an email from The Writing Salon with more information about Zoom and your remote class. If you have any questions about remote learning, please don't hesitate to reach out to us at hello@writingsalons.com.